WELCOME TO RESONANT
Resonant is a digital business and ecommerce consultancy that’s increasingly focused on the outdoors sector.
With an outstanding reputation among its clients, most of whom have been working continuously with Resonant for several years, it’s the consulting vehicle of Andy Atkins. Andy’s a business strategist and Fellow of the Institute of Leadership & Management with a 30-year senior commercial management background, nearly 20 years experience of digital business and has spent far longer as an outdoors enthusiast.
The focus is on creating sustainable commercial success for product brands and retailers, regardless of their technology platforms or existing agency relationships – and Resonant has a very strong track record of achieving this. If you want to deal directly with someone who knows ecommerce, digital strategy and marketing inside-out, whilst being able to guide business leaders to successful outcomes, we should talk.
5A Newby Stables, Newby Hall, RIPON, N. Yorks. HG4 5AE
+44(0)1748 889 304
Areas of Consultancy
From high-street retailers, such as Sainsburys and New Look, to online-only outdoors retailers and niche business-to-business players, Resonant has worked on a very varied range of ecommerce developments and needs, from online advertising and website specifications and to project-managing for the client or providing specialist input on marketing, platform choices and the development of appropriate skill-sets.
Cybersecurity is one of today's most critical Board issues, as reputation management, business continuity and customer data protection are becoming increasingly challenging and time-consuming. With GCHQ-recognised credentials and a ‘security-built-in’ ethos, you're in the right hands to manage both the opportunities and risks.
Doing business digitally is about sales and marketing, not technology, and much of Resonant's work is about making technology serve commercial objectives - a result of the experience and expertise that Andy brings from FMCG brands, product marketing and sales. From social marketing to combining online and offline activities to systems integration, you can expect strong planning and execution.
Andy is a highly-regarded strategist with a comprehensive business understanding. He brings a strong formal and practical background in working with business leaders and teams to collaboratively develop and, most importantly, then implement sustainable growth strategies across sectors as diverse as outdoors, homewares and food.
With the growing impact of digital, brand owners’ traditional conflict between controlling the brand communication to consumers and ensuring that their products are presented in multiple places is now greater. A plethora of communications options available offline and online means that activating effective campaigns at lower costs is possible… it’s just not that easy without specialist knowledge.
We operate in a world where the old balancing act between chain stores and independents and between brand-supporters and value retailers has been replaced with multiple online channels, fragmenting physical retail and omnichannel. It’s hard to optimise, but Resonant brings a lot of experience in navigating the increasing challenges that channel conflict brings.
DIGITALCRUX MONTHLY UPDATES
Use the form below to contact us regarding your digital business requirements or questions. Please be as detailed as possible and include your industry along with any specific requests. You can also email or call to make an appointment.