DIGITAL CONSULTING FOR THE OUTDOORS
Some things in life aren't predicable.
In early 2018, my very separate obsessions with the outdoors, photography and digital business became tangled with comments from people I knew in the outdoors sector and changed Resonant’s focus. The result, to the dismay of some long-term non-outdoors clients, is that Resonant is now essentially a specialist digital consultancy for the outdoors sector.
Get in touch
Whatever your challenges, opportunities or questions, if it relates to digital business and its strategic impact, Resonant can probably help. Just get in touch to have an initial chat.
ESTABLISHED IN 2009
Andy now works principally with outdoors brands and retailers that are hungry to improve their digital performance and to be successful, whether digital is their main channel to market or a new development. They're always businesses led by demanding and engaged people who want to achieve success in the right way.
In many scenarios, Resonant's expertise is required to lead the project; in others, it's used to coordinate multiple providers on behalf of the client. That requires digital consultancy that's flexible, insightful and results-focused. Happily, many of Resonant's clients from the early years became bigger and better clients, so something must be working.
Resonant is really only interested in two goals - improving clients' performance and reducing their risk - achieved through leveraging all the elements of online success.
As an experienced strategist and implementer, there are two measures applied by Andy in judging his effectiveness:
Firstly, making sure that the leaders of the business have a clear vision of what they're trying to achieve and a realistic plan to get there, including putting the necessary processes and resources in place.
Secondly, providing the analysis and implementation expertise to ensure that the stated objectives are met or exceeded.
Forget geeks in dark rooms, commercial naivety or code, Resonant's focus is fast, secure, uncluttered websites that drive conversions for retailers or engagement for brand owners.
Typical projects include:
Working with senior management to define detailed ecommerce requirements, objectives and critical success factors.
Evaluating a company's ecommerce operations and identifying opportunities and performance improvements.
Project-managing ecommerce developments when there are complex dependencies, such as separate hosting, design and integrations providers, or the client team is less experienced.
ONLINE SELLING & MARKETING
These days, very few companies achieve online success with just a website - it's now an ecosystem across social, online advertising, email, websites and offline communication.
Recent work includes:
Social marketing for soft furnishings
Building online brand engagement in pet foods
Adwords & Shopping ads for outdoor goods
Paid social selling for a homewares retailer
Resonant doesn’t deliver its marketing projects like an agency – it’s a consultancy that identifies where to go, how to get there and what is required. Delivery can be undertaken by Resonant or by in-house resources - it's your choice.
Strategy & Planning
Forget the type of strategic work and business planning that produces a lot of data and words that, once signed-off, spend most of the year in a filing cabinet or hard drive. Andy only works on strategy with businesses that genuinely want to move up a gear or three and that are prepared to commit to the change that is almost inevitable. After all, if you don’t really want to change the way you do things, a shiny new strategy isn’t going to create a more successful business.
Andy’s approach to strategy development is inclusive, not because it’s good to have senior managers involved (it is), but because the key players need to be part of the process if they’re to be invested in its delivery.They also tend to become better and more insightful managers along the way.
To discuss previous projects and understand the process and likely outcomes, please get in touch.